User Experience UX Strategy |
Link to Blog Post: Rookie Mistakes & Signs that Something has Gone Terribly Wrong (opens in a new tab) |
A UX Research Strategy most simply answers: What is useful? and What is useable?
Key Tools
Key Categories of Strategy Management
- Useful: Who is the target? What do they need or want?
- Usability: What is already working well? What can be improved?
Key Tools
- Customer Journey map
- User Interviews
- Task Analysis
- Documentation
- Might include personas, analysis, communication records, project reports, etc.
- Might include personas, analysis, communication records, project reports, etc.
Key Categories of Strategy Management
- Planning
- Prioritizing
- Coordinating
- Measuring
Idea GatheringIn this stage, we talk to people. First, collect a variety of ideas without limiting them, then evaluate later to see what has the most promise.
Actions:
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Project ScopeBrainstorming questions get more specific; How are we going to do this?
Actions:
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StructureActions:
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WireframesGoldilocks level of detail means not too much, not too little.
Actions:
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PrototypingDetails are fine-tuned before development is completed.
Mock-ups are checked for
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User TestingUser testing can be formal or informal.
Actions
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Favorite User Testing Tools & Templates
Book Credits given to professional materials shared by Steve Krug, Advanced Common Sense Webmaster and Author of Rocket Surgery Made Easy and Don't Make Me Think!
Things a Therapist Would Say
A great list of comments a facilitator can use to encourage the UX participant and get better results. |
Usability Test Intro Script
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Instructions for Test Observers
This form can be modified for each user test. |
User Test Preparation Timeline and Checklist
Can be customized as needed. |
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